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Play at Work: How Games Inspire Breakthrough Thinking By Adam L. Penenberg

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Sales Rank: #2633304 in Books
Published on: 2015-11-24
Released on: 2015-11-24
Original language: English
Number of items: 1
Dimensions: 8.40" h x .60" w x 5.50" l, 1.00 pounds
Binding: Paperback
256 pages

From Booklist
Games and game design are all around us, from crossword puzzles to computer games to Wii and Xbox. But games permeate our lives in more subtle forms, too, like Powerball lotteries, eBay, social media sites, and even the mileage and rewards points that we win. Games provide feedback loops that stimulate dopamine, rewarding the brain’s pleasure center, but playing games can also improve our reaction time, ability to multitask, and creativity levels. Investigative journalist Penenberg examines how games can be used to modify behavior, train surgeons and military personnel, aid physical rehabilitation, transform boring repetitive tasks into fun, and even harness the computing power of human intelligence across the globe to digitize old books and translate the entire Internet into other languages. Learn how cutting-edge companies are embracing game integration to make workers more satisfied, better trained, and focused on their jobs. Penenberg’s work has appeared in the New York Times, Forbes, Wired, Playboy, and Mother Jones. He may be best known for unmasking Stephen Glass of the New Republic for journalism fabrication in 1998 and is currently a journalism professor at New York University. --David Siegfried

Review
“Adam Penenberg’s excellent new book persuasively demonstrates the power of gaming to motivate work. Filled with great stories of companies who have made the leap into playful productivity, it should be useful and inspirational for anyone looking at how to leverage the spirit of competition.”
—DOUGLAS RUSHKOFF, AUTHOR OF PRESENT SHOCK

“In this great and often funny book Penenberg shows how everyone from entrepreneurs to scientists is using gamification to create the future today. Don’t be left behind. Read this book to learn how the rules of business and life are changing.”
—GABE ZICHERMANN, CEO OF GAMIFICATION CO.

“It’s happening all around us, but if you’re not paying attention you may miss it. Adam Penenberg provides an insightful guide into how gamification is infiltrating the marketplace and, more important, how it can be leveraged to make experiences more immersive and addictive. Read it, and prepare to see your everyday experiences through new eyes.”
—TODD HENRY, AUTHOR OF DIE EMPTY AND THE ACCIDENTAL CREATIVE

“From Tom Sawyer’s fence-painting scheme to Angry Birds, games have a unique knack for tapping the heart of engagement. Adam Penenberg takes you well beyond Zynga and through the countless, inventive ways games can be designed to bring out our best thinking. This is a fascinating and entertaining exploration of that most basic of human proclivities: play.”
—DANIEL H. PINK, AUTHOR OF TO SELL IS HUMAN AND DRIVE

“Gamification is a hot topic but few truly understand it. Engaging and filled with incredible stories, Play at Work explains how games can make us more efficient and creative. Drawing on copious research and interviews with an array of game designers, scientists, mathematicians, entrepreneurs, inventors, and government officials, Penenberg offers a new perspective on how to make play work for you.”
—ERIC RIES, AUTHOR OF THE LEAN STARTUP

About the Author
ADAM L. PENENBERG is the editor of PandoDaily, the site of record for Silicon Valley, and has written for the New York Times, Forbes, Fast Company, Slate, the Economist, the Washington Post, and Wired. He is the author of Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves and a journalism professor at New York University.

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